From 8-bit Nintendo consoles to the first PlayStations; to the beta iterations of PC gaming that are now worldwide, multiplatform servers and networks that grip our imagination through virtual spaces.
For us, gaming was always more than a hobby. It was our inspiration. We were on the frontline, experiencing the growth of gaming firsthand, embedded in the biggest publishers and brands. This became our universe, and we were immersing ourselves in what had become a billion-dollar industry. We were also on the frontline as players, dedicating minutes, hours, days, weeks and months to gameplay - but for little in return. As the landscape transformed and methods of play became more diverse, in-game currencies flooded the market where micro transactions could take place between the game and the player. But amidst the advancements in technology, and the flurry of game releases, we felt the industry had forgotten about some of the fundamental aspects of gaming culture.